Hooked on Writing Hooks

Frameworks, masterclasses, and AI prompts... so that every piece you publish can be a scroll-stopper.

(Version 3. Updated for 2025.)

Join 760+ writers and creators

"In case anyone is on the fence about it, Erica’s tips on how to write hooks helped me gain 100,000 followers in 10 months. Her advice actually works."

— Mushtaq Bilal

Creating content that barely gets a glance?

You pour hours into crafting incredibly valuable content.And it goes something like this:You've got a great idea. You're passionate about the topic. And you've done your research.

But when you hit publish, not much happens.

Your audience isn't clicking, reading, or sharing.You're left staring at the screen, wondering where you went wrong...

Thing is, it's not your fault.

The world of content creation has become insanely competitive.

Audiences are inundated with a flood of content every day.

Capturing their attention has become a herculean task.You're not alone in this struggle, and it's not a reflection of your ideas or your passion.

Think back to when you wrote a piece you were particularly proud of.

You had poured your heart into it, and you were excited to share it with the world.

But instead of the engagement you were hoping for, your content barely got any opens or comments.

The hours you invested felt wasted, your enthusiasm probably deflated, and you were left questioning your abilities as a writer.

When your content pops off the page...

Now, picture a different scenario.Imagine hitting publish on a piece of content and immediately seeing likes, shares, and positive comments flooding in.Imagine getting tons of opens and replies on your next email.

Your audience is not only reading your content but also actively engaging with it.

They're sharing it in their networks, sparking discussions, and looking forward to your next piece.This is not just a dream — it's a reality that's within your reach.

MYTH: "Good content naturally gets attention"

It's sad, but with goldfish-level attention spans these days, great content still goes unnoticed if it doesn't have a strong hook to reel readers in.It's not enough to have valuable insights or a unique perspective — you've got to capture your audience's attention from the first line.Your hook has about 1.5 seconds to stop the scroll and reel them in.But here's the good news...

Writing captivating hooks is a skill that you can learn.And it's something AI can help you with. 👇

I did the course over the weekend. Most products I've purchased on Twitter have been trash. Yours was terrific, especially the epic 55 minute module with both you and @thatroblennon

— Margie Clegg

Wow! Saying that Erica and Rob over delivered is an understatement! The value is insane and the bundle is worth every single penny! It helped me get more clarity and speed up my content creation. The best thing about it is that you can start experimenting and applying these frameworks right away.

— Chrysanthi

Introducing: Hooked on Writing Hooks - 2025 Edition

It doesn't have to be so hard to get eyes on your content.And we want to help.Introducing HOOKED ON WRITING HOOKS — the only training and AI prompts you need to write hooks that reel readers in, and turn your ideas into content that actually gets consumed.Join the 760+ professionals who have already taken advantage of this amazing resource.

Why we created this course & set of AI prompts

Erica here.As a professional editor and writer, I've always had a passion for the written word. And it kind of sickens me how bad the state of content is these days.Superficial, valueless content seems to be winning. Sometimes it seems you can't get visibility unless you resort to copycat content, clickbait, or straight up lies.

I want to help change that.

Over the years, I've edited over 3 million words and helped hundreds of creators find their voice, format their ideas, and turn their writing into an asset.I noticed a common struggle among creators because I'm one of them: even with great ideas we struggle to capture our audience's attention.

I realized that the problem wasn't our ideas or our passion, but our hooks.

So I decided to create a solution. I poured in all my knowledge, experience, and proven techniques into the course before you: HOOKED ON WRITING HOOKS.But questions kept pouring in, particularly about AI and how to use it to help the process.That's why I partnered with AI expert Rob Lennon to supercharge this course with AI prompt engineering.

Rob is also a writer. He's published 47 books and novellas on Amazon, and his AI Content Reactor course has 3,000+ students (one of the most well-respected AI content courses on the internet). He's brought the same level of writing and AI wizardry here.Together, we're committed to helping you overcome your writing challenges and create content that not only gets read but also creates true value for your audience.So you can get results like this:

And like this...

What's Inside Hooked on Writing Hooks?

Lessons you'll get: ($150 value)

  • The proven 4-part formula for writing attention-grabbing headlines optimized for every audience

  • How to make your openings pop without resorting to clickbait BS

  • The only 6 frameworks you need to master hook writing

  • Craft irresistible story hooks with these 3 frameworks

  • Tips for open-worthy email subject lines and preview text

AI prompts you'll get: ($150 Value)

  • Hookwriter SM25 Prompt - An amazing, all-purpose hook-writer

  • Content Repurposer Prompt - Turn one good idea into six

  • Text Doctor Prompt - Improve your content with pro editing suggestions

AI Tools you'll get: ($150 Value)

  • LinkedIn Post Autowriter AI - A free, unlimited-use ghostwriter AI that's trained on our LinkedIn swipefile

Masterclasses You'll Get: ($300 Value)

  • Hooks Deep Dive (2025) - Join us as we dig deep into hooks in 2025, noting what works, what doesn't, and why.

  • Hooks Deep Dive (2023) - Our original Hooks 1-hour masterclass where we looked through Erica's bookmarks. Still a great writing resource even today.

  • How to fix bad writing - An 18-minute micro-masterclass on how to edit your content, pinpoint subtle issues, and spotting red flags

Resources You'll Get: ($120 Value)

  • Super Swipefile - This swipe file features 450+ attention-grabbing LinkedIn hooks and 100+ email subject lines.

All this will equip you with everything you need to know to write eye-sizzling hooks. (Eww 👀)


Total Investment:

$870    $149

More of what people are saying

The Guaranteed to Hook Guarantee

We're so confident in the transformative power of HOOKED ON WRITING HOOKS that we're offering an unbeatable guarantee.If you don't find value in the course and AI tools and prompts, if you don't feel your writing skills improving, or if you simply feel this is not for you, you can request a full refund within 14 days of purchase.That's a complete money-back guarantee. We want you to feel completely at ease with your investment.Because we believe in this product, and we believe in you.

FAQs

You may have a few questions or concerns before you decide to join us. Answers to some of the most common queries are below:

Q: If I bought the previous edition, do I get this upgrade?

The 2025 edition of Hooked on Writing Hooks is a paid upgrade. However, if you bought it previously you should have a secret code to get 50% off in your email.

Q: I'm not a professional writer. Is this course for me?

A: Absolutely. The course is designed for anyone who wants to improve their writing skills, regardless of their current level or professional background. The techniques we teach are universally applicable and easy to grasp.

Q: Can I expense this?

A: Often, yes. If you write social posts for your business OR your presence as an influencer helps drive interest in your company, your employer wants your time spent on content to be worth it.Many organizations are also happy to invest in helping you acquire new skills, even if they aren't directly related to your duties. (It's a great way to show initiative.)

Q: I'm already a good writer. What can I gain from this course?

A: Even experienced writers can benefit from learning new techniques and approaches. Plus, the AI-powered tools provide a unique angle that can significantly speed up your content creation process.

Q: How long do I have access to the course material?

A: You get lifetime access to all the course materials. Plus, you can learn at your own pace, as there are no deadlines to complete the course.

Q: What if I don’t see any improvement in my writing?

A: If you diligently apply the techniques and AI prompts taught in the course and still don't see any improvement, simply reach out to us within 14 days of purchase for a full refund.

I noticed an immediate uptick in engagement and people resonating with my posts once I applied the frameworks taught here. It really helped me unlock the flow, psychology, and magic behind written content.

— Michelle C.

An excellent course on how to write better hooks, not just for LinkedIn but also for newsletters, ads, and anything I want people to read....I have a feeling that I can kiss goodbye to wasting 5 hours a day obsessing over editing my own hook only for it to flop. Those days are over!

— Nabeel Keblawi

Hooked on Writing Hooks is perfect for you if...

When you look in the mirror:

  • You're a content creator or content marketer struggling to engage your social audience.

  • You want to learn how to write compelling hooks that capture attention.

  • You're interested in using the power of AI to supercharge your writing.

  • You're ready to transform your content from bland to irresistible.

  • You're committed to investing in your skills and growing as a content creator.

Now, it's your turn

By now you know that HOOKED ON WRITING HOOKS is the key to transforming your content writing.You've seen how it can help you create compelling hooks, leverage the power of AI, and engage your audience like never before.The only question left is: Are you ready to take the leap?

You could continue to struggle with your writing, spend countless hours on content that doesn't engage your audience, and miss out on potential opportunities because your content doesn't stand out.The cost of these missed opportunities far outweighs the investment.Plus, with our full money-back guarantee, you can join risk-free.

Take the Hooked on Writing Hooks Challenge

Here's a challenge: commit to using the techniques, examples, and prompts in HOOKED ON WRITING HOOKS for just two weeks.In that time, write a few pieces of content using these frameworks and prompts and watch as they draw in unusually high engagement from your audience.We're confident that you'll see a difference. And if for any reason you don't, you're covered by our 14-day money-back guarantee.

I would honestly pay for an entire course of you editing swaths of content for hours at a time while explaining your decision making.It gives me all of the context I've been missing

— Nick Hammond

Just bought @ericasmyname + @thatroblennon’s Hooks Bundle. Ridiculously packed.My 17-year-old daughter & I are going through it — she’s freelancing for me now.

— Aaron Orendorff

Start writing scroll-stopping hooks with the Hooked on Writing Hooks Bundle:

  • Hooked on Writing Hooks Lessons ($150 value) — What Makes Hooks Work in 2025, 6 Hook Frameworks That Command Attention, Specificity: Your Secret Weapon for Stopping the Scroll

  • AI Prompts & Bots ($300 value) — Hookwriter SM25, Content Repurposer (1 Idea -> 6 Ideas), Text Doctor

  • Hooks Masterclassess ($300 value) — Two 1-hour masterclasses, plus a bonus 18-minute editing deep dive

  • Hooks Super Swipefile ($120 value) — Get hook inspiration from 450+ social posts and 100+ emails

  • The Guaranteed to Hook Guarantee (TRY RISK FREE)

For a total Investment of only...

$870    $149

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